Notes from the field - amazingminds | digital strategy & concept development

Notes from the field


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      Notifications are nice, but probably the biggest selling point of Android Wear is as a conduit for Android Now. It’s Now that to my mind really speaks to Google’s ambition: having mastered the world’s information, Google is now focusing on the individual. Now seeks to be your digital personal assistant, anticipating your needs and providing you the information you need when you need it (and, of course, building one heck of an advertising profile). And, when it comes to just-in-time information, the presentation of which is initiated by your device, a watch is in fact a rather compelling addition to a smartphone
      Android where? - stratechery

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      Passion is useful, but you’ll be more effective when you demonstrate the evidence behind your beliefs, rather than the strength of those beliefs.
      http://alistapart.com/column/letter-to-a-junior-designer

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      I began to realize how important it was to be an enthusiast in life. He taught me that if you are interested in something, no matter what it is, go at it at full speed ahead. Embrace it with both arms, hug it, love it and above all become passionate about it. Lukewarm is no good. Hot is no good either. White hot and passionate is the only thing to be.
      Roald Dahl

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      Robots becoming omnipresent, Google's Schmidt says

      altnytterfarlig:

      ""We’re experimenting with what automation will lead to," Schmidt said recently at a conference in Santa Monica. "Robots will become omnipresent in our lives in a good way." "Technology is evolving from asking a question to making a relevant recommendation. It will figure out things you care about and make recommendations. That’s possible with today’s technology.""

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      Social, Digital & Mobile Around The World (January 2014)


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      Fjord 2014 Trends


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      for example Cosmo has an editor, and has a really big team, and has a product initiative going on and will get more and more resources, but that doesn’t mean that Amy Odell, [Cosmopolitan magazine editor-in-chief] Joanna Coles, and myself don’t spend a lot of time thinking about what it can be and what the franchise means. We educate one another, but the product is independent.
      How you make money in digital media

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      photo from Tumblr

      Consumer Psychology and the e-commerce checkout


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      These days, it’s less an issue of creating a technology stack and more about creating the ‘experience layer’ on top, the interface that makes a product relevant and intuitive for people to use while quickly demonstrating its value.
      How much does it cost to build the world’s hottest startups?

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      photo from Tumblr

      Generational comparison chart


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      The rub is that it’s easy to measure time and budget quantitatively; it’s not always so easy to measure business outcomes or whether you’re on the right track to meet them.

      HBR- The Hidden Indicators of a Failing Project

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      Slides: Mobile is eating the world

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      Ok Glass, Now what? via @rhymo


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      This was the biggest change any of us will ever see in our lifetime. It took a month, it cost nothing, and it started with a handful of people in a town no one would ever have pegged as the birthplace of a revolution.

      Remember that the next time someone says, “It can’t be done.”

      an excerpt from the book The Big Moo by The Group of 33/Edited by Seth Godin

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      The reason mobile apps must die is that it is a paradigm that is holding us back. The whole concept of just-in-time interaction is structurally impossible with installed apps.
      Mobile Apps Must Die

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      Basketball, soccer, baseball—these are all fine sports. But wouldn’t they be even more fun if they could be released from the boring, been-there-done-that laws of physics?

      This is what human-computer interaction researchers in Germany were wondering when they created the idea of the “imaginary reality game”—a concept for a hybrid analog-digital game that allows people to play sports as usual, but with an invisible ball and the addition of “power-ups,” low-gravity scenarios, and other crazy schemes dreamed up by developers.


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      Only in Japan: motion-capped AR penguins guide visitors to aquarium.


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      Beyond progressive-enhancement - thinking about the role of the web moving forward towards truly seamless experiences.


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      Here’s the formula if you want to build a billion-dollar internet company,” he said. “Take a human desire, preferably one that has been around for a really long time…Identify that desire and use modern technology to take out steps.
      Wired - Twitter Founder Reveals Secret Formula for Getting Rich Online

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      If you believe that strategy is about making choices, then it’s clear that “Devices and Services” isn’t a strategy at all.
      Another Nokia Explanation; The Same Tragic Conclusion.

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      No Batteries Required: New Wireless Technology May Power Range Of Mobile / Wearable Devices


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      Not having to package everything into a major OS update means Google can get features out to more users much faster and more frequently than before. Android feature releases can now work just like Google’s Web app updates: silent, continual improvement that happens in the background. Your device is constantly getting better without your having to do anything or wait for a third party, and developers can take advantage of new APIs without having to wait for the install base to catch up. This should all lead to a more unified, less fragmented, healthier Android ecosystem.
      Balky carriers and slow OEMs step aside: Google is defragging Android

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      photo from Tumblr

      "Department store sales have been falling all century (via Business Insider), and are now almost back to where they were in 1992. JC Penney is just a small story in what really is the total collapse of a formerly common way people shopped.” - Business Insider


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      The surest route to befuddlement in the tech industry is comparing a vertical player, like Apple, with a horizontal one, like Google.

      Vertical players typically monetize through hardware, only serve a subset of users, and any services they provide are exclusive to their devices. Horizontal players, on the other hand, monetize through subscriptions or ads, and seek to serve all users across all devices.

      stratechery - Understanding Google

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      photo from Tumblr

      Gartner’s 2013 Hype Cycle for Emerging Technologies Maps Out Evolving Relationship Between Humans and Machines


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