In 2009, Brand Events organized the first edition of Taste of Amsterdam. To enhance the communication during the event and spur last minute ticket sales Brand Events was looking for a way to have people experience the event online. With this in mind, I created an interactive digital mashup containing a live video-stream from the event, twitter feeds, a photo stream, local weather forecasts and the latest news from the event. The mashup proved quite popular and on average, the video stream was watched for 20+ minutes by the sites visitors over the course of the event.