On 18 November 2011, wePowder organized the Freeride Film Festival in collaboration with The North Face.

I was part of the production-team of the event that also featured the first edition of the wePowder awards. The festival saw a completely booked out venue, setting the stage for expansion in 2012. Apart from the event organization I was also responsible for the minisite that was built in close collaboration with Hnldesign, who created a visual identity for the event.