I was hired by Soul Media to be the editor in chief of White Freeski mag. During a four year period, I mostly focused on quality improvement of editorial content and more online interaction by experimenting with cross media storytelling (blogs, interactive stories with digital extensions, etc) and digital publications. Together with our team, we achieved a significant growth in circulation, number of subscribers and boosted sales results in bookstores, to turn White Freeski magazine into one of the leading freeski magazines in the Benelux.

As editor in chief, I was responsible for production budgets, hiring and managing of freelancers, guarding brand guidelines, managing the design department & overall content production of the title.